This years Campbells Soup commercial here in Australia makes your chest hair grow just watching it! It's all about the macho man. I give you, "The Fully Loaded" man with "Balls of Meat" no less! (and yes, the capitals are there because it's more manly to use them, oh yeah)

What a brilliantly stupid advert this is! Not only does it feature men doing outdoor things with other men, there's a 70's p*rn star look-alike, a jumpsuit that Elvis would have been happy with, and a desk fan powered kayak thingy that can do amazing things like careen you down a rough hill without letting you get so much as a scratch upon your person. What's more, the kayak has an awesome manly sail attachment so that the really powerful desk fan can fill it with wind and propel you even faster into Hades. How macho is that?

I also really love the expressions on the men's faces when they all meet up at the end. How classic is this add, or what? The tune is catchy and I really do think the people who came up with the add had their tongue's firmly planted in their cheeks. They know, like everyone else, that the macho manly man no longer exists and that camping it all up might just work. I think they have succeeded. How else could you say: "A fully loaded man enjoys balls of meat" and get away with it? Oh, the mental imagery for that sentence alone! LOL

I've talked about how men should be seen as being more emotional and affectionate in a previous post, and I stand by that...unless of course you're eating 'fully loaded' soup, then let the testosterone fly, I say. While you're at it, add some chest beating and ape-like movements and you'll be even more macho while you gulp down your soup. Once eaten you'll then be able to grow a mustache by thought alone and attract a sexual partner using eyebrow gestures. Ahh, Campbells, each year your adds get more brilliantly stupid. 

Now... I wonder what's for dinner?